Who This Service Is For

Book marketing suits authors preparing a launch, authors whose published book has stalled, and experts or business owners who want a book to support their reputation. It works best when the book itself is already professionally edited, designed and published.

LIVE CHAT

Request a project quote. Tell us about your book and we will send a written quote within 48 hours.

Launch Plan, Budget, Audience and Measurable Outcomes

Launch Plan, Budget, Audience and Measurable Outcomes

Marketing starts with one question: who is this book for, and where do those readers already spend their time? From there we choose the channels that fit, which may include retailer optimisation, advertising, author website and email list, social media, reviews outreach and media or community opportunities. Not every book needs every channel.

We agree the budget and the goals with you before anything starts, and we report against them. No marketing service can honestly promise bestseller status, so we focus on outcomes you can see, such as visibility, reviews, list growth and sales trends, and adjust the plan as results come in.

What you receive

Included Deliverables

1

Audience and positioning summary for your book

2

A launch or relaunch plan with channels and timing

3

Retailer listing review: description, categories and keywords

4

Campaign setup within the agreed budget

5

Regular reporting against the agreed goals

Step by step

How the process works

  1. 1

    Strategy call

    We discuss your book, readers, goals and budget.

  2. 2

    Plan

    You receive a written plan with channels, timing and how success is measured.

  3. 3

    Delivery

    We put the plan into action and keep you updated.

  4. 4

    Review and adjust

    We report results, keep what works and change what does not.

Marketing services

Marketing built around your readers

Here is what you gain when your book is handled by a specialist marketing team at Potter Publishers, working alongside editors, designers and publishing specialists under one roof.

LIVE CHAT

A plan, not guesswork

We start with your goals, your genre and your budget, then focus on the channels where your readers actually discover books.

Strong foundations first

Retailer listings, author pages and early reviews are prepared before spending on advertising, so every dollar works harder.

Measured results

Campaigns are tracked and reviewed, so you can see what is working and adjust instead of repeating what is not.

Beyond launch week

Good marketing continues after release, with promotions, seasonal campaigns and series planning that keep your book visible.

Pricing

Price factors and timeline

Every book is different, so we quote each project individually. The main factors are:

Channels and scopeAdvertising spend, which is separate from feesCampaign lengthNew launch or existing title
Timeline: Launch work ideally starts several weeks before release; ongoing work runs for an agreed period.

Related services

READ TESTIMONIALS
Books published with Potter Publishers
Why Potter Publishers

Why authors choose Potter Publishers

We are a full-service publishing team for independent authors in Australia and the United States. Writers, editors, designers and marketers work together on your book, so every stage connects and nothing is lost between suppliers.

  • You keep your rights. Your book, your ISBNs, your accounts and your royalties stay in your name.
  • Written quotes. Every project starts with a clear plan, deliverables and dates before you commit.
  • Specialist team. Editors and designers matched to your genre and type of book.
  • One point of contact. A project manager keeps writing, design and publishing on schedule.
  • Print, ebook and audio. Files prepared to retailer and distributor requirements.
  • Launch support. Listings, categories and marketing planned around your readers.
Our work

Books we have helped bring to readers

VIEW PORTFOLIO
Artifice book cover Still Standing book cover The Silk Road Express book cover Chats Wits book cover Nursing Home Disgrace book cover The Revolution Will Be Tokenized book cover The Magic Chocolate Train book cover The Bible Presents a Flight into Black History book cover Wee Willie Wagtail book cover Potter Publishers book book cover The Tale of Gabby the Yabbie book cover To The North book cover Mentor of Dance book cover

Ready to publish your book?

Tell us about your manuscript and we will send a written plan and quote within 48 hours.

GET A FREE QUOTE CALL NOW
Near you

Book Marketing in your city

Hobart →Sydney →Melbourne →Billings →New York →Los Angeles →

Genres we work with

FictionNonfictionRomanceFantasyScience FictionMysteryThrillerHorrorHistorical FictionLiterary FictionYoung AdultMemoir All genres →

Where we work

AustraliaHobartSydneyMelbourneUSABillingsNew YorkLos Angeles All locations →

Case studies

Questions and Next Steps

Ready to talk about your book? Contact us or request a quote above.

An audience and positioning summary, a launch plan with channels and timing, a review of your retailer listings, campaign setup within your budget, and regular reporting against agreed goals.

No honest marketer can guarantee sales. We agree measurable goals with you and report on them, adjusting the plan based on real results.

Ideally several weeks before launch, so listings, reviews and campaigns are ready on release day. We can also relaunch books that are already published.