Why Your Cover Matters Most

The Thumbnail Test: Does Your Cover Sell at 1 Inch Wide?

On Amazon, your cover competes with 50 others in any category list. Yours appears at roughly the size of a postage stamp. If a reader cannot identify the genre, read the title, and sense the tone in under one second, they scroll past. We design every Potter Publishers cover with that constraint as the starting point: high-contrast typography, clear genre signals in colour and imagery, and a focal point that reads at any size. The full-resolution version is a bonus, not the goal.

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AS SEEN ON

How the Design Process Works

From Brief to Print-Ready Files in 2 to 3 Weeks

Week 1: you fill out a 10-minute brief covering genre, comparable titles, audience, and tone. We send 3 original concepts.

Week 2: you pick a direction. We revise until you are happy, not until you run out of revision rounds.

Week 3: we deliver final files: print-ready PDF for Amazon KDP and IngramSpark with the correct spine width for your page count, an Amazon-spec ebook thumbnail, hardcover dust jacket if needed, and social-share images sized for Instagram, X, and Facebook. Source files (PSD or AI) are yours to keep.

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Potter Publishers

Recent Covers

A Sample of Books We've Designed Covers For

Real covers, real authors, on real Amazon listings.
Click through to see each one in the wild.

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