Who This Service Is For

Book illustration suits picture books, chapter books, covers, maps, diagrams and any book where artwork carries part of the story.

LIVE CHAT

Request a project quote. Tell us about your book and we will send a written quote within 48 hours.

Art Direction, Licensing and Character Consistency

Art Direction, Licensing and Character Consistency

Illustration starts with art direction. We agree the style, palette and mood with you, develop character sheets so each character looks the same on every page, and plan the spreads so text and art work together.

Licensing is agreed in writing before work starts: which rights you receive, for which formats and territories, and whether artwork can be used for merchandise or marketing. That avoids surprises when your book succeeds.

What you receive

Included Deliverables

1

Style direction and character sheets

2

Rough sketches for approval

3

Final illustrations at print resolution

4

A written licensing agreement

Step by step

How the process works

  1. 1

    Brief

    Share your final files, references and the formats you need.

  2. 2

    Samples

    We prepare concepts or sample pages for your approval.

  3. 3

    Production

    The full design or files are produced to specification.

  4. 4

    Proof and final files

    You review a proof, we apply corrections and deliver final files.

Design and Production services

Why design and production matter

Here is what you gain when your book is handled by a specialist design and production team at Potter Publishers, working alongside editors, designers and publishing specialists under one roof.

LIVE CHAT

Judged in a second

Readers decide whether to look closer at a book in moments. A genre-appropriate cover and a clean interior earn that second look.

Accepted first time

Files are built to retailer and printer specifications, including trim size, bleed, fonts and image resolution, avoiding rejected uploads.

Comfortable to read

Professional typography, margins and spacing make long reading comfortable in print and on every ebook device.

Ready for every format

Paperback, hardcover, ebook and audiobook artwork are planned together, so your book looks consistent everywhere it is sold.

Pricing

Price factors and timeline

Every book is different, so we quote each project individually. The main factors are:

Page count and formatsComplexity, images and special elementsNumber of concepts or revisionsTurnaround
Timeline: Simple projects move faster than illustrated or complex ones. Your quote confirms the schedule.
Books published with Potter Publishers
Why Potter Publishers

Why authors choose Potter Publishers

We are a full-service publishing team for independent authors in Australia and the United States. Writers, editors, designers and marketers work together on your book, so every stage connects and nothing is lost between suppliers.

  • You keep your rights. Your book, your ISBNs, your accounts and your royalties stay in your name.
  • Written quotes. Every project starts with a clear plan, deliverables and dates before you commit.
  • Specialist team. Editors and designers matched to your genre and type of book.
  • One point of contact. A project manager keeps writing, design and publishing on schedule.
  • Print, ebook and audio. Files prepared to retailer and distributor requirements.
  • Launch support. Listings, categories and marketing planned around your readers.
Our work

Books we have helped bring to readers

VIEW PORTFOLIO
Artifice book cover Still Standing book cover The Silk Road Express book cover Chats Wits book cover Nursing Home Disgrace book cover The Revolution Will Be Tokenized book cover The Magic Chocolate Train book cover The Bible Presents a Flight into Black History book cover Wee Willie Wagtail book cover Potter Publishers book book cover The Tale of Gabby the Yabbie book cover To The North book cover Mentor of Dance book cover

Ready to publish your book?

Tell us about your manuscript and we will send a written plan and quote within 48 hours.

Near you

Book Illustration in your city

Questions and Next Steps

Ready to talk about your book? Contact us or request a quote above.

Style direction, character sheets, sketches for approval, final print-resolution artwork and a written licensing agreement.

Ownership and usage rights are agreed in writing before work begins, so you know exactly how you can use the artwork.