Book Launch Marketing Services

Give your book the strongest possible start. We prepare launch assets in advance, coordinate release week and measure what happened afterwards.

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Prelaunch Assets, Release Coordination and Postlaunch Measurement

Most launch work happens before release day. We prepare the retailer listing, description and keywords, advance reader copies and review outreach, graphics and a short campaign calendar, so everything is ready when the book goes live.

During release week we coordinate the planned activity, then measure the results against the goals agreed at the start: reviews gathered, visibility, list sign-ups and sales trend. You get a short postlaunch report with recommendations for what to do next.

What you receive

Included Deliverables

A launch calendar and goals

Retailer listing and launch graphics

Advance reader and review outreach plan

Release-week coordination

A postlaunch report

Step by step

How the process works

1
Strategy call
We discuss your book, readers, goals and budget.
2
Plan
You receive a written plan with channels, timing and how success is measured.
3
Delivery
We put the plan into action and keep you updated.
4
Review and adjust
We report results, keep what works and change what does not.

Marketing services

Marketing built around your readers

Here is what you gain when your book is handled by a specialist marketing team at Potter Publishers, working alongside editors, designers and publishing specialists under one roof.

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A plan, not guesswork

We start with your goals, your genre and your budget, then focus on the channels where your readers actually discover books.

Strong foundations first

Retailer listings, author pages and early reviews are prepared before spending on advertising, so every dollar works harder.

Measured results

Campaigns are tracked and reviewed, so you can see what is working and adjust instead of repeating what is not.

Beyond launch week

Good marketing continues after release, with promotions, seasonal campaigns and series planning that keep your book visible.

Pricing

Price factors and timeline

Every book is different, so we quote each project individually. The main factors are:

Channels and scopeAdvertising spend, which is separate from feesCampaign lengthNew launch or existing title

Timeline: Launch work ideally starts several weeks before release; ongoing work runs for an agreed period.

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Why Potter Publishers

Why authors choose Potter Publishers

We are a full-service publishing team for independent authors in Australia and the United States. Writers, editors, designers and marketers work together on your book, so every stage connects and nothing is lost between suppliers.

You keep your rights. Your book, your ISBNs, your accounts and your royalties stay in your name.
Written quotes. Every project starts with a clear plan, deliverables and dates before you commit.
Specialist team. Editors and designers matched to your genre and type of book.
One point of contact. A project manager keeps writing, design and publishing on schedule.
Print, ebook and audio. Files prepared to retailer and distributor requirements.
Launch support. Listings, categories and marketing planned around your readers.