Design and Production

Why design and production matter

Readers judge a book in seconds, from the cover on a retailer page to the first spread they open. Our design team creates genre-appropriate covers and clean, comfortable interiors for paperback, hardcover and ebook editions.

Files are prepared to retailer and printer specifications, including trim size, bleed, fonts and image resolution, so your uploads are accepted first time.

Judged in a second

Readers decide whether to look closer at a book in moments. A genre-appropriate cover and a clean interior earn that second look.

Accepted first time

Files are built to retailer and printer specifications, including trim size, bleed, fonts and image resolution, avoiding rejected uploads.

Comfortable to read

Professional typography, margins and spacing make long reading comfortable in print and on every ebook device.

Ready for every format

Paperback, hardcover, ebook and audiobook artwork are planned together, so your book looks consistent everywhere it is sold.

Get a free design and production quote

Tell us about your book. We reply with a written plan within 48 hours.

5 services

Our design and production services

Step by step

How design and production works

  1. 1

    Brief

    Share your final files, references and the formats you need.

  2. 2

    Samples

    We prepare concepts or sample pages for your approval.

  3. 3

    Production

    The full design or files are produced to specification.

  4. 4

    Proof and final files

    You review a proof, we apply corrections and deliver final files.

Books published with Potter Publishers
Why Potter Publishers

Why authors choose Potter Publishers

We are a full-service publishing team for independent authors in Australia and the United States. Writers, editors, designers and marketers work together on your book, so every stage connects and nothing is lost between suppliers.

  • You keep your rights. Your book, your ISBNs, your accounts and your royalties stay in your name.
  • Written quotes. Every project starts with a clear plan, deliverables and dates before you commit.
  • Specialist team. Editors and designers matched to your genre and type of book.
  • One point of contact. A project manager keeps writing, design and publishing on schedule.
  • Print, ebook and audio. Files prepared to retailer and distributor requirements.
  • Launch support. Listings, categories and marketing planned around your readers.
Our work

Books we have helped bring to readers

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Artifice book cover Still Standing book cover The Silk Road Express book cover Chats Wits book cover Nursing Home Disgrace book cover The Revolution Will Be Tokenized book cover The Magic Chocolate Train book cover The Bible Presents a Flight into Black History book cover Wee Willie Wagtail book cover Potter Publishers book book cover The Tale of Gabby the Yabbie book cover To The North book cover Mentor of Dance book cover

Other services

Ready to publish your book?

Tell us about your manuscript and we will send a written plan and quote within 48 hours.

Questions and Next Steps

Ready to talk about your book? Contact us or request a quote above.

Yes. We prepare ebook covers and full print wraps with spine and back cover, and can adapt artwork for audiobooks.

Yes. Ebooks are built to reflow on different screens, while print layouts are fixed pages; we prepare both properly.

Yes. Illustration is planned with the text, with clear art direction, review stages and agreed usage rights.