Marketing starts with one question: who is this book for, and where do those readers already spend their time? From there we choose the channels that fit, which may include retailer optimisation, advertising, author website and email list, social media, reviews outreach and media or community opportunities. Not every book needs every channel.
We agree the budget and the goals with you before anything starts, and we report against them. No marketing service can honestly promise bestseller status, so we focus on outcomes you can see, such as visibility, reviews, list growth and sales trends, and adjust the plan as results come in.
Read the full overview on our Book Marketing services page.
Nothing moves to the next stage without your approval, and the work remains yours.
Audience and positioning summary for your book
A launch or relaunch plan with channels and timing
Retailer listing review: description, categories and keywords
Campaign setup within the agreed budget
Regular reporting against the agreed goals
We discuss your book, readers, goals and budget.
You receive a written plan with channels, timing and how success is measured.
We put the plan into action and keep you updated.
We report results, keep what works and change what does not.
Here is what you gain when your book is handled by a specialist marketing team at Potter Publishers, working alongside editors, designers and publishing specialists under one roof.
LIVE CHATWe start with your goals, your genre and your budget, then focus on the channels where your readers actually discover books.
Retailer listings, author pages and early reviews are prepared before spending on advertising, so every dollar works harder.
Campaigns are tracked and reviewed, so you can see what is working and adjust instead of repeating what is not.
Good marketing continues after release, with promotions, seasonal campaigns and series planning that keep your book visible.
We edit and proofread in US English by default for American authors (color, organize, traveled), following common US style conventions, and can switch to Australian or UK spelling when needed.
In the United States, ISBNs are issued by Bowker. We help you buy and register them in your own name or your imprint's, so you are the publisher of record.
US authors can register copyright with the U.S. Copyright Office, and publishers can apply for a Library of Congress Control Number before publication. We explain both and add them to your checklist where they apply.
Quotes for US authors are confirmed in writing, including the currency, before any work begins. The main price factors are:
We are a full-service publishing team for independent authors in Australia and the United States. Writers, editors, designers and marketers work together on your book, so every stage connects and nothing is lost between suppliers.
Tell us about your manuscript and we will send a written plan and quote within 48 hours.
Ready to talk about your book? Contact us or request a quote above.
An audience and positioning summary, a launch plan with channels and timing, a review of your retailer listings, campaign setup within your budget, and regular reporting against agreed goals.
No honest marketer can guarantee sales. We agree measurable goals with you and report on them, adjusting the plan based on real results.
Yes. We work with New York authors remotely by video call, phone and email, scheduled in Eastern Time (EST/EDT).
We edit and proofread in US English by default for American authors (color, organize, traveled), following common US style conventions, and can switch to Australian or UK spelling when needed.
