Marketing

Marketing built around your readers

A great book still needs readers to find it. We start with your goals, genre and budget, then build a plan around the channels where your readers discover books, from retailer listings to advertising and your own author website.

Foundations come first: strong listings, an author platform and early reviews. Campaigns are tracked and reviewed, so you can see what works and adjust.

A plan, not guesswork

We start with your goals, your genre and your budget, then focus on the channels where your readers actually discover books.

Strong foundations first

Retailer listings, author pages and early reviews are prepared before spending on advertising, so every dollar works harder.

Measured results

Campaigns are tracked and reviewed, so you can see what is working and adjust instead of repeating what is not.

Beyond launch week

Good marketing continues after release, with promotions, seasonal campaigns and series planning that keep your book visible.

Get a free marketing quote

Tell us about your book. We reply with a written plan within 48 hours.

4 services

Our marketing services

Step by step

How marketing works

  1. 1

    Strategy call

    We discuss your book, readers, goals and budget.

  2. 2

    Plan

    You receive a written plan with channels, timing and how success is measured.

  3. 3

    Delivery

    We put the plan into action and keep you updated.

  4. 4

    Review and adjust

    We report results, keep what works and change what does not.

Books published with Potter Publishers
Why Potter Publishers

Why authors choose Potter Publishers

We are a full-service publishing team for independent authors in Australia and the United States. Writers, editors, designers and marketers work together on your book, so every stage connects and nothing is lost between suppliers.

  • You keep your rights. Your book, your ISBNs, your accounts and your royalties stay in your name.
  • Written quotes. Every project starts with a clear plan, deliverables and dates before you commit.
  • Specialist team. Editors and designers matched to your genre and type of book.
  • One point of contact. A project manager keeps writing, design and publishing on schedule.
  • Print, ebook and audio. Files prepared to retailer and distributor requirements.
  • Launch support. Listings, categories and marketing planned around your readers.
Our work

Books we have helped bring to readers

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Artifice book cover Still Standing book cover The Silk Road Express book cover Chats Wits book cover Nursing Home Disgrace book cover The Revolution Will Be Tokenized book cover The Magic Chocolate Train book cover The Bible Presents a Flight into Black History book cover Wee Willie Wagtail book cover Potter Publishers book book cover The Tale of Gabby the Yabbie book cover To The North book cover Mentor of Dance book cover

Other services

Ready to publish your book?

Tell us about your manuscript and we will send a written plan and quote within 48 hours.

Questions and Next Steps

Ready to talk about your book? Contact us or request a quote above.

Ideally two to three months before launch, so listings, early readers and launch assets are ready on release day.

Yes. We set up and manage Amazon ad campaigns with a budget you approve and clear reporting.

A simple author website gives readers one place to find all your books and join your email list, which helps every future launch.