Most launch work happens before release day. We prepare the retailer listing, description and keywords, advance reader copies and review outreach, graphics and a short campaign calendar, so everything is ready when the book goes live.
During release week we coordinate the planned activity, then measure the results against the goals agreed at the start: reviews gathered, visibility, list sign-ups and sales trend. You get a short postlaunch report with recommendations for what to do next.
Read the full overview on our Book Launch Marketing services page.
Nothing moves to the next stage without your approval, and the work remains yours.
A launch calendar and goals
Retailer listing and launch graphics
Advance reader and review outreach plan
Release-week coordination
A postlaunch report
We discuss your book, readers, goals and budget.
You receive a written plan with channels, timing and how success is measured.
We put the plan into action and keep you updated.
We report results, keep what works and change what does not.
Here is what you gain when your book is handled by a specialist marketing team at Potter Publishers, working alongside editors, designers and publishing specialists under one roof.
LIVE CHATWe start with your goals, your genre and your budget, then focus on the channels where your readers actually discover books.
Retailer listings, author pages and early reviews are prepared before spending on advertising, so every dollar works harder.
Campaigns are tracked and reviewed, so you can see what is working and adjust instead of repeating what is not.
Good marketing continues after release, with promotions, seasonal campaigns and series planning that keep your book visible.
We edit and proofread in Australian English by default for Australian authors (colour, organise, travelled), and can switch to US or UK spelling if your book targets those readers.
In Australia, ISBNs are issued by Thorpe-Bowker. We help you buy and register them in your own name or your imprint's, so you are the publisher of record.
Australian legal deposit generally requires published books to be deposited with the National Library of Australia and the relevant state library. We include this in your publishing checklist. For Victoria authors, the state library is State Library Victoria.
Quotes for Australian authors are confirmed in writing, including the currency, before any work begins. The main price factors are:
We are a full-service publishing team for independent authors in Australia and the United States. Writers, editors, designers and marketers work together on your book, so every stage connects and nothing is lost between suppliers.
Tell us about your manuscript and we will send a written plan and quote within 48 hours.
Ready to talk about your book? Contact us or request a quote above.
A launch calendar and goals, retailer listing and graphics, a review outreach plan, release-week coordination and a postlaunch report.
Ideally two to three months before release, to allow time for reviews and listings.
Yes. We work with Melbourne authors remotely by video call, phone and email, scheduled in AEST/AEDT (Melbourne time).
We edit and proofread in Australian English by default for Australian authors (colour, organise, travelled), and can switch to US or UK spelling if your book targets those readers.
