We structure campaigns around your goals, testing keywords, categories and comparable titles in separate campaigns so it is clear what is working. Bids and targets are adjusted as data comes in, and poor performers are paused rather than left to spend.
Ad spend is paid by you to Amazon and is separate from our fees. We only spend within the budget you approve, and reports come from Amazon's own data, so you can see exactly where the money went and what it produced.
Read the full overview on our Amazon Book Ads services page.
Nothing moves to the next stage without your approval, and the work remains yours.
Campaign structure and targeting plan
Campaign setup in your account
Ongoing bid and keyword management
Regular reports from retailer data
We discuss your book, readers, goals and budget.
You receive a written plan with channels, timing and how success is measured.
We put the plan into action and keep you updated.
We report results, keep what works and change what does not.
Here is what you gain when your book is handled by a specialist marketing team at Potter Publishers, working alongside editors, designers and publishing specialists under one roof.
LIVE CHATWe start with your goals, your genre and your budget, then focus on the channels where your readers actually discover books.
Retailer listings, author pages and early reviews are prepared before spending on advertising, so every dollar works harder.
Campaigns are tracked and reviewed, so you can see what is working and adjust instead of repeating what is not.
Good marketing continues after release, with promotions, seasonal campaigns and series planning that keep your book visible.
We edit and proofread in Australian English by default for Australian authors (colour, organise, travelled), and can switch to US or UK spelling if your book targets those readers.
In Australia, ISBNs are issued by Thorpe-Bowker. We help you buy and register them in your own name or your imprint's, so you are the publisher of record.
Australian legal deposit generally requires published books to be deposited with the National Library of Australia and the relevant state library. We include this in your publishing checklist. For New South Wales authors, the state library is the State Library of New South Wales.
Quotes for Australian authors are confirmed in writing, including the currency, before any work begins. The main price factors are:
We are a full-service publishing team for independent authors in Australia and the United States. Writers, editors, designers and marketers work together on your book, so every stage connects and nothing is lost between suppliers.
Tell us about your manuscript and we will send a written plan and quote within 48 hours.
Ready to talk about your book? Contact us or request a quote above.
A campaign plan, setup in your account, ongoing management within your approved budget, and regular reporting.
No. Ad spend is paid to Amazon from your account and is separate from our management fee.
Yes. We work with Sydney authors remotely by video call, phone and email, scheduled in AEST/AEDT (Sydney time).
We edit and proofread in Australian English by default for Australian authors (colour, organise, travelled), and can switch to US or UK spelling if your book targets those readers.
